This year's BAKE Kenyan Blog Awards themed "Content is King" will get Gold sponsorship from Airtel Kenya in the event that will bring together various online content creators including corporate organizations, celebrities, SMEs, county governments, and national government agencies for an evening to celebrate the growth of the Kenya blogging space.

With rapid development in internet awareness and penetration, the corporate world has discovered that the internet is the fastest and the most convenient platform to reach out to its target audience. More and more Kenyans continue to plug into the information super highway as blogs emerge as a vital source of information ranging from breaking news to analysis or commentary, blogs are increasingly commanding more authority as alternative sources of information.

Through blogging, there is now a second force for reporting. Bloggers are starting to influence mainstream content and opinions on topics ranging from technology, fashion, sports, politics and many other areas.

Speaking at a media briefing, Airtel Kenya CEO Adil El Youssefi said; "Airtel recognize the crucial role that Kenyan bloggers continue to play in providing real-time information hence the reason for our support in their continuous development."

According to  BAKE Chairman, Kennedy Kachwanya, the association believes that bloggers continue to play a very important  role in creation of quality content. "We however need an increase in variety to cover topics such as Agriculture, Health and Education among others from areas that rarely get any coverage." He said.

BAKE's goal is to ensure that the stories from every Kenyan are told. The partnership with Airtel is a gesture by the telecommunication company to show commitment to the promotion of Kenyan local content.

Kenya has the third highest number of blogs in Africa. It is estimated that there are currently 15,000 created Kenyan blogs with the Bloggers Association of Kenya (BAKE) having registered 7,000 blogs. There are 450Million created blogs worldwide.