According to Quarter three 2014 Gatner PC shipment results for EMEA region, PC and tablet manufacturer Asus has recorded a year over year growth as it continues to strengthen its local and regional PC market share.

The present success for ASUS in the PC market share is partly as a result of the growing popularity of budget friendly notebooks and preference of two-in-one hybrid devices as viable options in replacing their less mobile PCs.

The company shipped 2.5 million units compared to 1.8 million in the same period last year. The research company's findings also show ASUS rise from 8.5% market share in the third quarter of 2013 to 10.4% market share in the third quarter of this year. This translates to a 1.9% increase.

The Taiwanese technology firm, the reports notes, has risen to fourth place ahead of Dell and now competes with the top three manufacturing companies HP, Lenovo and Acer which took first, second and third positions respectively.

The survey also shows a general improvement in EMEA PC shipments after two years of declining quarterly market share. It further highlights that the continued growth underscores the end of official support for Windows XP.

The Taiwanese multinational has revealed that it is lining up to locally introduce the Transformer Book Flip. This is with a view of continuously providing its customers with the best experience possible on its products.

ASUS is targeting to introduce the Transformer Book Flip before the end of November this year to leverage on the hybrid uptake in hopes that the introduction will supplement the hybrid appetite and further enhance the overall PC market share locally.

The technology firm ships about 6,000 PC units to Kenya in a year, and the company has a target of shipping about 20,000 units annually.

The company has also put out future plans of expanding its network through partnerships with regional vendors in Tanzania and Uganda which in return will give better performance in future results.