The use of online media technology has been quickly on the rise with organizations including Governments employing social media strategies in order to engage more effectively with their respective target audience.

The Digital Media Boot Camp put together by USIU Africa in partnership with Globetrack International has in it all the reasons to have your organization sign up for it. Being the first ever Digital Media Boot Camp, issues relating to online media technology in Kenya are bent to come into sharp focus.

The two day camp features Erik Qualman – a forbes Top 50 Digital Power Influencer, world renowned author and social media expert and an MBA professor at the Hult international Business school which makes it without doubt worth attending.

From CEOs, Government representatives, marketing and Communications Professionals, ICT professionals and Higher Education Curriculum designers and E-learning specialists, the platform will be a perfect platform to clearly identify the return on investment where digital media is concerned while exploring opportunities aimed at improving targeted communication.

Designed to inspire and empower participants with social media tactics while providing direction on how best to use online media to gain more exposure, increase traffic, cultivate loyalty and grow businesses, the event scheduled for 24th and 25th July will also concentrate on providing insights to local professionals on digital media best practices while engaging with stakeholders through the various online platforms key in growing business.

The session is in-line with Globetrack's and USIU-Africa's mission to promote the discovery and application of knowledge, acquisition of skills development of intellect in a manner that prepares organizations to contribute effectively and ethically as citizens of a changing and increasingly technological world.

The increased quest for informative content has also progressively made the African audience more deserving; it is worth noting that the traditional media has not been left behind in embracing social and online media, thereby reaching a larger audience as more and more people access information on their portable devices.

USIU makes the perfect partner to roll out the boot camp with since it is planning to launch its Master of Arts in Communication studies with special attention to Digital communication that will tackle strategy, online corporate building, Effective web Design and strategy and social media strategies all crucial for the survival of any brand.