Besides entertainment and data packages offered by mobile operators, Premier products and services in the telecommunication industry has become the new profit catchment. High end users today enjoy special treatments which in most cases include credit facilities, exclusive website, free SIM replacement, priority services and discounts.

With some telecoms targeting customers with a monthly expenditure of 15,000 plus, the services majorly target business personnel and entities, high profile personnel and high spenders who often travel to different destinations using their services day to day.

Mobile operator Airtel has launched Airtel Money Premier VISA card that will enhance Premier customers experience and convenience on the company's mobile money and banking services and ensure that they get added value.

The new card will allow Airtel money Premier customers to shop and pay for goods and services using Airtel Money at Visa accepted merchants wherever they live or travel to and withdraw money from their Airtel Money accounts from Visa ATMs. The card can be used in supermarkets, petrol stations and restaurants locally and internationally.

Airtel has rolled out Premier Visa to benefit Premier customers who have busy lifestyles and has therefore decided to focus on quick turnaround solutions that respond to their ever-changing needs; they plan on addressing convenience, flexibility, real-time and above all offer value for money. The unveiling of the Airtel Money Premier VISA card is a key milestone as the company continues to offer its products and services to customers.

The unveiling of the card will also increase accessibility of Airtel Money to Premier customers wherever they live or travel to. Airtel ventured into the local mobile commerce business four years ago and also provides e-commerce solutions including online payments, online banking, utility bill payments for electricity, DSTV, and water. Airtel Money currently has a vast dealer network of more than 10,000 active agents which include banks, bank agents, supermarket chains and Posta outlets.

The card is exclusively available for Airtel's Premier pre-paid and post-paid customers.