SAP in conjunction with German Football Association will be taking football to the next level by showcasing the SAP match insights solution for football.

The move is intended to facilitate the analysis of training, preparation and tournaments. This is also to enable coaches and scouts to process vast amounts of data to find and assess key situations in each match to improve player and team performance.

The goal of the co-innovation project between SAP and the coaches of the German national football team was to build an innovative solution that enhanced the on-field performance leading up to the World Cup. SAP Match Insights is envisioned to feature a simple user interface that can be used by players and coaches to facilitate a more interactive dialogue to debrief the team and to prepare for future matches.

The German National Team will use SAP Match Insights in an early adoption phase for preparation and post analyses of the matches during the World Cup in Brazil. Enhancing SAP's industry product portfolio for sports and entertainment, SAP Match Insights is intended to be offered to other clubs and football federations as well.

With the technology, In just 10 minutes, 10 players with three balls can produce over seven million data points. SAP HANA can process these in real time. The team can analyze tthis huge amount of data to customize training and prepare for the next match.

The insights are also aimed to be beneficial for the media, enabling them to deliver a better informed commentary. For coaches and players,big data is a great resourse to contexualise information and draw well-informed conclusions. The innovation is an upgrade of the fan experience, player performance monitoring, team management, ticketing and venue operations.