Orange Mobile subscribers will now enjoy personalized account management experience thanks to the e-care app launched by telecommunications company Orange allowing users to check their credit balance, recharge their account as well as manage their subscription of Orange services.

Myorange app is a GPS enabled app that comes with a feature map that will enable subscribers to locate Orange and partner shops across the country. Being the first e-care app in the Kenyan market, it will be eligible for android phones and will also keep users updated on the latest promotions, offers and services from Orange. It is also zero rated in that it does not deduct the user's data offer except when downloading it.

With the uptake of smart phones growing year on year in the country demonstrating an appreciation for Internet-on-the-go, mobile apps are becoming increasingly popular and are emerging as effective avenues for subscribers to access various commercial services.

"We are therefore innovating daily to come up with better avenues through which our customers can access our services easily and with simplicity, as well as give feedback on the products and solutions that we roll out in the market" says Company CEO Mickael Ghossein.